Sara Francis
Customer Engagement
31 August, 2023
Customer engagement is essential for businesses that want to grow and retain loyal customers. Most businesses struggle in this manner and fail to build it effectively. To help with this essential process, businesses can utilize customer engagement tools. These software applications help businesses communicate, interact, and offer value to their customers across different channels.
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A customer engagement tool is software that helps businesses to communicate with customers properly. This tool uses smart AI to learn from each customer chat, predicting needs and customizing messages based on past talks.
A study shows that Companies with strong customer engagement tools outperform their competitors by 73%. (Forbes)
So, what does a customer engagement tool do? This tool makes everything easy for a business and its customer. It helps them to share thoughts, and give feedback. With these tools, businesses create personalized experiences that make customers feel special.
A customer engagement tool helps your businesses interact with your customers in a personalized and efficient way. It can improve customer satisfaction, loyalty, retention, and revenue.
Here I will share the top 20 tools for customer engagement that you can simply use for your company.
Storyly is one of the best user-friendly online customer engagement tools. It smoothly adds a mobile-friendly story format. This tool allows easy communication through images or videos without disrupting the user experience. No coding is needed for integration.
Braze is a customer engagement tool that helps brands connect with customers in a personalized way. It uses technology to create better experiences, boost retention, and increase overall value. With features like multi-channel campaigns and customized interactions, Braze aims to enhance customer loyalty and optimize relationships for companies.
CleverTap is a customer engagement tool that uses push notifications to bring users back to your app. With personalized and interactive messages, CleverTap helps boost engagement, conversions, and retention. Trusted by over 10,000 brands like Gojek and Dominos, it’s a reliable choice for building strong user loyalty.
Airship is the top customer engagement tool that boosts interaction and conversion rates. It uses pop-up notifications with relevant action links to increase interaction and conversion rates. You can choose from different deployment options like Cloud and On-Premise for Windows or Linux. It makes customer engagement easy and effective.
Iterable is like your personal guide for better customer connections! It uses smart AI to create personalized and dynamic messages at scale. So, whether you’re Redfin, DoorDash, Fender, Calm, or Asana, Iterable helps you engage customers with the right content, at the right time. It makes every interaction count.
Salesforce Marketing Cloud is the ultimate marketing solution, that takes consumer engagement to new heights. It uses smart data management to understand your customers better. You can customize each interaction with built-in AI and reach out to them through top-notch email, mobile, advertising, and social solutions.
Qualaroo is a smart tool that maps how customers journey through your touchpoints. It finds out what drives them or worries them. Most businesses use targeted surveys at the right time to understand their issues. With templates and advanced targeting, create surveys that help you enhance customer experience, all powered by AI analysis.
ProProfs Survey Maker is a tool for trainers, employers, and businesses to collect feedback and know more about their customers. It comes with features like detailed stats, various question types, and easy embedding on websites or blogs. You can easily share your survey on social media for maximum engagement.
One of the best CX engagement tools is SurveyMoney. It helps you turn feedback into ideas for growth. They have ready-made survey templates for customers, employees, or anyone you want to hear from. It is easy to create surveys, and that’s why SurveyMonkey is a top choice globally!
GetFeedback for Salesforce makes getting customer feedback easy, especially at important moments. It connects with Salesforce to measure important metrics like NPS, CSAT, or CES. People love it because they get way more responses which is 240% more! Plus, it is seven times faster to set up than other survey tools.
HubSpot is here for both small teams and big sales forces. They offer pricing that suits your growth. With their CRM software, you spend less time on data entry. Keep all your contacts in one place, easily customized. No more searching through emails.
Klaviyo helps 100,000 businesses make more money by connecting with customers in a smart way. It takes your info and sends personalized emails, texts, and mobile messages. No need to worry about starting from zero. They have ready templates that you can use. Easy and effective engagement without needing tech skills.
Adobe Marketo Engage uses data and AI to handle tasks and track impact. With smart automation, it creates detailed customer profiles and targets new prospects. It listens in real-time to trigger the right content across web, mobile, email, and social channels. This tool works with your CRM, for top-notch customer engagement!
Insider has helped you to connect your customers smoothly since 2012. It handles everything! From communicating with customers setting up trading policies to announcing when you can trade. It’s like having a watchful eye to ensure all the rules are followed, making trading easy and compliant.
OneSignal helps you to reach customers in the best way possible and engage them. It sends emails, mobile and web push notifications, in-app messages, and SMS. It delivers a whopping 11 billion messages every day. OneSignal grows with your business.
Listrak is the top choice for engaging customers in the retail world. It is known as the best client engagement tool. Trusted by over 1,000 retailers, it nails email, SMS, identity resolution marketing, and push notifications. Using smart data, Listrak personalizes messages for each person, hitting them at the perfect time on the right channels and devices.
Vero automates the screening and leasing process, improving customer engagement. This makes it super efficient for renters, owners, and operators. Vero’s modern setup makes communication between you and your customers easier.
Mailchimp offers support for customer engagement. They help businesses to grow their audience, and create awesome marketing campaigns across different channels. It is the key to engaging customers and boosting business growth.
Appcues connect you with your customers. It makes understanding and improving how people use your apps easy, Anyone can track product usage and create cool in-app guides, announcements, and surveys in minutes.
No mobile app support.
Starts from $249 per month.
Selecting the right tools to engage with your customers is a big deal for businesses. The right tool makes your customers happy and keeps them around. However, to choose the right tool you must follow some steps.
Start by figuring out what you want. Do you want happy customers who keep coming back? Or maybe you want to get better feedback? Knowing your goals helps you pick the tools that will work best for you.
Pro Tip: Think about your customer’s journey, like a map. Find the spots where things can be better.
How much can you spend on these tools? You need to make sure the tools you pick are worth the money. Look for discounts or free trials to test them out.
Pro Tip: Choose between what the tools can do, how much they cost, and what you get back in return.
Think about your team. Do they know how to use these tools? Are the tools easy to use and learn? Choose tools that fit your team and can be customized for your business.
Pro Tip: Choose a tool that fits your needs and is easy to use.
Look around to see what tools are out there. Read reviews from others and ask people you know for suggestions. Try out demos or free trials to see how they work.
Pro Tip: Check out different options and make sure they work well with what you already have.
Once you have some options, compare them. Think about how easy they are to use if they fit your budget, and what other people say about them. Then, make your decision.
Pro Tip: You must think about the future. Ensure the tools can grow with your business.
Finally, make a choice based on what you’ve learned. Try out the tools and see how they do. Ask your customers what they think. Keep an eye on how well they work for your business.
Pro Tip: Remember, choosing the right tool makes your customers happy and keeps them around.
Finally, I believe that now you know the best 20 customer engagement tools. All these tools out there to help businesses connect better with customers, like Storyly or Appcues.
It might seem difficult to choose one among these 20. But, remember, the right one is about matching what the tool does with what your business needs, your budget, and your team’s skills.
Keep in mind that, your main goal is to build strong relationships by engaging your customers. So, explore these options, find what fits your business, and make your customer connections better in 2024.
Sara Francis is a seasoned writer with extensive expertise in SaaS business dynamics. With 3 years of immersed experience in the industry, she aims to help businesses by providing valuable insights and practical advice.
Sara Francis is a seasoned writer with extensive expertise in SaaS business dynamics. With 3 years of immersed experience in the industry, she aims to help businesses by providing valuable insights and practical advice.
