What’s a Benefit of Using Customer Match Audience Solutions?

We understand how challenging it is for businesses to reach consumers with relevant, timely messaging. Generic ads just don’t cut through the noise whereas collecting first-party consumer data for precision targeting is another headache. 

It is quite difficult and costly!!

But in such a crowded marketing landscape, Customer Match Audience Solutions can be your best partners here to connect with the right customers at scale.

But still, the query remains what’s the benefit of using Customer Match Audience Solutions?

Besides identifying and re-engaging distinct consumer segments, Customer Match allows users to tailor ads and messaging based on customers’ interests, behaviors, and attributes. This hyper-personalized approach helps business boosts engagement and conversions.

In fact, studies show that personalized ads deliver up to 5-8 times higher ROIs compared to generic ads. According to another research, personalization reduces acquisition costs by up to 50% while increasing revenues by 5% to 15%.

8 Benefits of Using Customer Match Audience Solution

Let’s have a glimpse of the 8 compelling benefits of using Customer Match to boost your marketing performance:

1. Tailored Content And Ads To Specific Customers

If you are struggling with your business marketing to truly connect with customers on an individual level, Customer Match is here with the best solution. 

In this instance, Customer match create custom audiences based on how they interact with your website and products.

This amazing feature allows you to tailor your content and ads precisely to specific customer segments and helps to personalize your messaging. With Customer Match, you can even individualize ads and content at scale that will improve relevancy for each customer.

The kick point is:

This precision targeting is so powerful in increasing digitalized customer engagement and response. 

According to the recent statistics shared by Google, campaigns using Customer Match for search ads have seen up to  3X times better conversion rates compared to campaigns without it. Source 

Customer Match also enables time-sensitive targeting. You can promote sales and offers exactly when customers need them most which leads to higher CTRs and ROAS as well. 

Google shows a website or business gets up to 25% CTRs just by retargeting the visitors with customized content based on their preferences. 

2. Reach Customers Across Different Platforms

The customer Match strategy allows users to access online and offline data to interact with customers across different platforms like search engines, shopping tabs, YouTube, Gmail, and display.  Using these data, customers match targets that specific audiences, and many of them like them on different platforms.

For example, you’re an online retailer looking to promote your end-of-season clearance sale. You use Customer Match to create targeted audiences and it helps you to find your customer email lists. 

Now you can reach these customers with ads across multiple platforms. Like:

• Search ads on Google promoting your clearance deals when people search for related products. 
• Display ads on YouTube before relevant videos where you can showcase clip coupons and various timed promotions about your deals.
• Or Gmail ads where you can remind your customers about the item they left in their cart and encourage them to complete the purchase. 

Even if you are not alone here. Lots of advertisers are using these methods and make their brand messaging synchronized and consistent.

As per Google reports, most of them have a customer match rate between 29% and 62%. Using this tool, they just reach existing customers and re-engage with them across different channels. 

3. Enhances Customer Engagement 

Beyond re-targeting the customers, the customer match is such a strong tool that helps businesses build strong relationships between customers and reach new ones. It helps to create a conversion-based customer list using customer data and allows businesses to expand their target.

Users need to upload their customer data like email addresses, mobile devices, phone numbers, and physical addresses into Customer Match. And then target them with ads reminding them about your business and products.

But here all you need to make your Google customer list format correct and large as much as you can.  A bigger list size means you can reach a broader audience which potentially increases your campaign’s reach and impact.

For instance, try to use more and more information. According to Google, advertisers who use two types of customer information have seen a 28% increase in the customer list while three types by 35%, compared to using just one type. 

And the best point is:

Businesses using this precision targeting method have seen their conversion rates increase by up to 50%.

So, if want to have a worthwhile advertising strategy to make your brand a Click Magnet,  incorporating Customer Match would be the perfect start today!

4. Build Stronger Relationships With Customers

With the help of the customer match, Business uses their first-party data (data collected directly from customers) to re-engage and personalize advertising across multiple. This facilitates brand loyalty and builds stronger emotional connections with the customers.

Here is how it functions in this instance:

• Using Customer Match, you can make segments based on your customers on their attributes and deliver more personalized and relevant ads, offers, or content. This shows that you understand your individual needs and preferences that make them feel valued. 
• You can even tailor the timing and customer context of your outreach based on their need. For example, you are sending birthday greetings or suggesting relevant products to your specific customer based on their previous purchases. This builds care and attention towards them. 
•  You can leverage Customer Match to identify high-value customers and offer them special offers and messaging. This shows appreciation for their ongoing support and encourages them to stay engaged with your brand.

So if you want to make your customers happy and keep them coming back for more? Look no further than Google Customer Match. 

But remember: 

It is a just tool, not a magic solution. Building strong relationships requires dedication to customer service practices beyond just targeting advertising. 

5. Better Cross-Sell and Upsell Opportunities

According to HubSpot research on more than 500 sales professionals, 72% of businesses that upsell and 74% of salespeople of crosse have seen a  30% increase in their revenue. 

So, it’s not a secret that these practices are essential for potential revenue and businesses are now hunting more opportunities for these. 

So why not make it easier and more effective with the best implementation of the Customer Match? 

Yes, you can do it!

By using customer match, you can access the comprehensive list of specific customers who have already purchased your products or completed a subscription. Now you can use the cross-selling method as an excellent opportunity and generate extra revenue. 

Even with deeper customer insights from Customer Match, you can segment your audience based on interests, demographics, and behavior. This allows you to optimize your upsell offers and offer a premium version of the product to specific customer segments according to their interest. 

When you present relevant offers, customers will be more likely to engage with your calls to action, leading to higher click-through rates on your ads and landing pages.

6. Cost-Effective Advertising Planning 

Using the customer match, you can make the customer list by leveraging real-time data from past customer interactions on your brand or business. This customer match list helps you to reach your ad to audiences who are already interested in it. 

This prevents you from wasting your time and resources on irrelevant audiences. 

The segment of your customer and the tailored campaign with relevant content and messages ensures that your ads will impress your target audience for sure. 

Additionally, here you can exclude the existing audiences from the campaigns who didn’t have any value and save your resource from unnecessary ad impressions.

In short, Customer Match leads to lower per-click costs as you’re targeting the consumers to see your ads who are interested in that. This enhances the ad’s CTR which is a key metric for advertisers.

7. Seasonal and Event-Specific Campaigns

Another amazing fact is you can leverage the Customer Match to make an effective customer list by re-targeting them during any specific seasons or promotions. 

Let me explain!

Say you’re a clothing retailer getting ready for the back-to-school shopping season. You can upload your customer email lists into Customer Match and create a “Back to School Shoppers” audience. 

This contains all customers who purchased kids or teen apparel from you for the back-to-school season last year. Now you can re-target this group as the new school year approaches with tailored messaging and offers like:

• You can display ads showcasing your newest arrivals in kids’ and teen apparel as parents start searching and shopping for school clothes.
• Target parents in your matched audience and post videos on social media featuring student models wearing back-to-school outfits from your brand. 
• Or, through Google search ads with coupons for school uniforms only for the matched “Back to School Shoppers” group. This translates to better engagement or better customer experience, allowing good customer service and boosting sales

Even a 2023 Epsilon study found that 80% of consumers are interested in doing business with such companies that offer personalized customer experience. 

This simply signifies that personalized campaigns using any effective tool like Customer Match are now enough popular compared to generic campaigns

8. Implement Dynamic Content In Your Marketing 

To improve customer engagement, nothing can beat the term dynamic content which not only enhances conversion but also makes the business stand out among competitors. 

In this theory, marketers access the behavior and preferences of their customers and optimize them for their business. 

And Customer Match can be a great support here to effectively implement that! It enables you to segment your audience based on specific criteria from your customer data. Using customer data, you can tailor content variations with different segments and ensure a more personalized experience for them. 

Even Cuosmter Matxch helps you expand this experience across multiple channels like email, website, social media, and ads.

In Closing! 

In conclusion, still, we will highlight that harnessing the power of your first-party customer data is more vital than ever even more so in today’s digital landscape. 

This is the right time to get the most from the ultimate benefits of Customer Match Audience Solutions. 

Unlike its name, the Customer Match Audience solution brings the best solution for customer engagement. It just that by letting you tap into your existing customer information and drive effective campaigns across broad networks. 

So, if you haven’t made it part of your ad strategy, now is the time. Customer Match is the future of precision marketing.

Nighat Hossain

Hi there! This is Nighat Hossain, a dedicated wordsmith driven by a passion for words and storytelling. With three years of successful writing under my belt, I’ve had the pleasure of combining my creativity and strategic thinking to craft articles that captivate my audiences.